BrandSouthAfrica.com

Brand South Africa was established to lead, co-ordinate and support the creation of a positive, uniting image and compelling Nation Brand image for South Africa.

Brand South Africa’s annual report for 2009/2010 features a number of recent highlights. They include a successful trip to the World Economic Forum in Davos, Switzerland, in early 2010; the launch of the new Brand South Africa logo and the brand marketers’ portal; diversification into new media; and the introduction of the Football Fridays campaign ahead of the 2010 Fifa World Cup.

Many influential figures in South African government, business and civil society serve on the Board of Brand South Africa. The following trustees were appointed on 1 November by President JG Zuma to serve on the board for a period of three years:

Find out more about our stakeholders.

Brand South Africa is a schedule 3A public entity, registered as a Trust. Its executive authority is the Minister in the Presidency, who it reports to through the Government Communication and Information System (GCIS).

Brand South Africa is made up of four divisions. All divisional managers report to the Chief Executive Officer.

According to the Anholt brand value study Brand South Africa is worth well over half a trillion rand. Whereas hypothetical value is interesting, it is the intrinsics supporting the brand that are of crucial concern to Brand South Africa and its partners in building the reputation of South Africa as a Nation Brand. These intrinsics are built on solid foundations - one of the world’s most democratic constitutions, a stable democracy, strong economic fundamentals.

Brand South Africa has played a pivotal role in the promotion and marketing of South Africa since its inception. We are operating in a very competitive environment - many other comparable countries such as Ireland, Korea, Brazil and Malaysia are also involved in aggressive marketing programmes. We had to find a unique voice for South Africa in this cluttered space.