What we do

Brand South Africa’s government partners include the departments of Trade and Industry (DTI), Environmental Affairs and Tourism (DEAT), Foreign Affairs (DFA), and Home Affairs (DHA), as well as the Government Communication and Information System (GCIS).

Other partners include the 2010 LOC and SA Tourism.

International Marketing and Mobilisation

Brand South Africa's international campaigns focus on the needs of investors in South Africa, exporters, and global South Africans.

For investors, Brand South Africa aims to increase familiarity and knowledge of South Africa as a viable, world class and profitable business destination in targeted international trade, investment and tourism markets in line with the DTI's, DFA's and SA Tourism’s (SAT) strategies. Targeted countries include China, India, the US, the UK and European Union, UAE, Brazil and Russia.

Targeted advertising campaigns, through broadcast, print and online media, and other traditional marketing techniques will be used to raise awareness of all that South Africa offers the international investor.

Missions

Investment missions are undertaken to target countries, where investors and the media are engaged with the Brand South Africa messaging.

Export missions promote South Africa's export industries (clusters) in line with Trade and Industry South Africa’s (TISA) export strategy.

Global South Africans

Global South Africans are influential, well-placed South Africans abroad. Brand South Africa aims to mobilise the Global South African network behind a programme of investment recruitment, skills identification, mentoring, skills transfer, study exchange and work experience initiatives. This is seen as an extension of the marketing initiatives in the host countries.

The Brand South Africa also engages with the global media, through projects such as MediaClubSouthAfrica and the Council's sponsorship of the International Media Forum.

Domestic Mobilisation

Domestically, our aim is to build and sustain national pride and patriotism. This is being achieved through a number of projects, such as the Movement 4 Good, the Brand Champion Programme and southafrica.info. Subscribe to the SouthAfrica.info newsletter Get SouthAfrica.info on your mobile