Research & Analysis

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Created on 02 November 2012

South Africa’s global reputation is shaped by perceptions of: Investment & Immigration policies and environment; Exports; People; Culture & Heritage; Governance; and Tourism. In order to understand domestic trends, and how these shape international perceptions of South Africa and its global reputation, Brand South Africa commissions, and subscribes to several research instruments.

Brand South Africa’s Research Notes and Working Papers intend to inform Brand South Africa’s stakeholders and partners on South Africa’s reputation, and competitiveness. In keeping with Brand South Africa’s international and domestic mandates, the working papers provide insight into issues that impact on the South African psyche, national pride, and international reputation. The research notes are essentially analytical pieces that highlight trends in reports on South Africa generated by external agencies, institutes and multilateral organisations. The research notes also aim to highlight key findings, and to share research from studies commissioned by Brand South Africa with stakeholders and the nation.

For more information on Brand South Africa’s Research Notes & Working Papers, please contact:
Dr. Petrus de Kock, Research Manager, Brand South Africa
e-mail: This email address is being protected from spambots. You need JavaScript enabled to view it.
tel: +27 (0)11 712 5000