BrandSouthAfrica.com

18 June 2010, Johannesburg – Bafana Bafana has in the past the past few weeks done more to cement our proudly South African identity as a Rainbow Nation than the collective efforts dating back to the 1995 Springboks World Cup triumph.

With the attention of the world fixed on our beautiful country, seeing all South Africans put aside their differences to rally behind the team is closest to realising the united nation Nelson Madiba Mandela continues to dream about. One loss in 13 matches is no reason to drop our heads in shame.

Bafana did us all proud when they held Mexico, a country ranked over 60 places above them, to 1-1 draw in the opening match when few gave the team a chance. Admittedly, the match against Uruguay did not end in the way we had hoped.  

However, if there was a time to show our boys that the nation is with them through the good and the bad times, then this is it. Bafana Bafana may be down, but they are certainly not out. A convincing win against France in the match scheduled for Bloemfontein on Tuesday is all the team needs to progress in this first World Cup on African soil which the country is exceptionally hosting.

“For this reason, now more than ever, we need to paint Tuesday yellow and green from all the four corners of our country in support of our national team. The vuvuzela clarion call must bring us together as we spur our Boys on their most important assignment yet,” said Sophie Masipa, Marketing Manager of the International Marketing Council of South Africa (Brand SA).

“Bafana Bafana, we believe, should be the war cry on Tuesday. Wearing our Bafana jerseys and waving our flags high will send a clear message to our boys that the nation remains loyally behind them. The Bafana 12th   is us, the fans, we must carry on playing our part.  Ke Nako!” she said.


For further information:

Margaret Dingalo
Director: Stakeholder Relations
International Marketing Council of South Africa
Tel: +27 11 483 0122
Web: www.brandsouthafrica.com

Kalay Maistry
Media Relations Manager
International Marketing Council of South Africa
Tel: +27 11 483 0122
Email: This e-mail address is being protected from spambots. You need JavaScript enabled to view it