BrandSouthAfrica.com

Anitha Soni started her career after graduating in Hotel Management in 1978 (31years ago). She was chosen to participate in the US–SA Executive Leadership Development Program (USSALEP) in Boston, USA.  After serving in the Tourism corporate sector and education she founded ASA Tourism Services Group in 1989.

SA brand alignment project FAQ: What is the SA brand alignment project about?
As one country, South Africa needs a common vision portrayed through one brand. A single brand position and identity has therefore been created for use by any entityofficially mandated to market South Africa internationally. The new logo seeks to align the South African nation brand, to enable global audiences to associate our country with a single, powerful image and corresponding messaging.

Approval of a new international marketing logo for brand South Africa.

A global fugitive round-up operation, recently launched by Crime Stoppers International (CSI), Interpol and various law enforcement agencies, attracted the most interest from South Africa.