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Upcoming opening of Shanghai Expo 2010

South African International Relations and Cooperation Minister Ms. Maite Nkoana-Mashabane will formally open South Africa’s Pavilion at Shanghai Expo 2010 on the 6th May, 2010 at a ceremony attended by the Deputy Director-General for Middle East & Asia Ambassador Sisa Ngombane, South African Ambassador Extraordinary and Plenipotentiary to China H E Mr N N Ntshinga and South African Consul-General to Shanghai His Excellency Mr. Vika Khumalo.  Seen as the biggest demonstration to date of South Africa’s vision of China as a strategic partner, Minister Nkoana-Mashabane’s visit is the first of a series of high level visits expected during Shanghai Expo.

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Celebrating 40 days to World Cup: Flagging South Africa

Brand South Africa marks today’s 40 days to the kick off of the 2010 FIFA World Cup™ with the launch of a national ‘Fly the Flag’ challenge through which companies and individuals can pledge to buy, distribute and fly the national flag. This 40 day flag pledge will continue into the 30 day countdown potentially, and will provide every South African with a flag to fly - shaping the Nation’s celebrations.

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IMC appoints new CEO

The International Marketing Council of South Africa (IMC), responsible for overseeing the marketing of Brand South Africa around the world today announced the appointment of Mr. Miller Matola as Chief Executive Officer. Matola had been CEO of the Durban ICC since 2006.

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National Fly the Flag Day
Tuesday, 16 February 2010

Three million tickets. 64 matches. 32 teams. Approximately 450 000 international visitors. A global television audience of more than 26 billion viewers cumulatively. 48 million proud Bafana Bafana supporters. And billions of rands spent on improving South Africa for the long term beyond the World Cup.

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Collaborative programme to drive SA agenda at WEF 2010
Tuesday, 26 January 2010

The positioning of South Africa as both a globally competitive trade and investment destination and dominant developing economy forms the backbone of the formation of a public-private partnership spearheaded by the International Marketing Council (Brand South Africa) at this year’s World Economic Forum annual meeting in Davos, Switzerland.

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Economic growth the goal behind renewed marketing of South Africa to the world
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Diverse and experienced new IMC Board united in its determination to promote the country and build its brand in 2010, South Africa’s milestone year.

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South Africa at 2010 Expo Shanghai



South Africa at 2010 Expo Shanghai

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