“This World Cup is the real thing. You must feel that there is something happening in this country. The banners you use must be larger than life. Every street corner must be filled. We must feel that this show is in town.” Dr. Irvin Khoza, Chairperson 2010 FIFA Organising Committee

The upcoming fourth annual 2010 National Communications Partnership Conference is set to generate up to three integrated communication campaigns in which all stakeholders in the 2010 Fifa World Cup, including sponsors, host cities and the government, can easily and effectively participate.

Conference dates: 29- 30 July 2008

Target audience: marketing and communications specialists from key sectors of our economy in the continent, including all government communicators.

At least 500 delegates attended the first day of the 2010 National Communication Partnership (NCP) conference held today, at the Sandton Convention Centre.