The South Africa – Alive will Possibility campaign continues to evolve as the International Marketing Council (IMC) launches a multifaceted campaign aimed at building South Africa Brand Champions, produced by Kaelo Worldwide Media. The campaign uses mass media as a powerful tool to educate, stimulate debate and inspire, extended by direct training and engagement in organisations in order to have a powerful influence on behaviour.

A Movement for Good, which aims at inspiring every person to act and become involved in creating the South Africa that we all want to live in, was launched today at The Apartheid Museum, Johannesburg. Spokesperson, Bryan Habana explains that “the Movement for Good starts with you. We all, in our individual capacities, can make a difference”.

“Noka e tlatswa ke dinokana – A river swells from little streams,” says Dali Mpofu, CEO of the SABC, “Each person has got the capacity to change not only their community or even their family, but society as a whole, so that the whole of South Africa can benefit from our own individual actions.”

Yvonne Johnston is leaving the International Marketing Council of South Africa (IMC) at the end of April, IMC Chair Wendy Luhabe announced today.

“As we reflect on what the Human Rights Day mean to this country, all South Africans must say NO to racism in whatever form. Events over the last few weeks have focused the attention of South Africans on the fact that racism did not disappear with liberation.”

So says Anant Singh, renowned South African filmmaker and a Board Member of the International Marketing Council (IMC) of SA.

"2010 offers Brand South Africa exciting new possibilities to truly put the country on the world map", says Ms Cheryl Carolus, CEO of Peotona Group Holdings.

Ms Carolus was speaking at the announcement of the new trustees of the International Marketing Council of South Africa which is entrusted with boosting Brand South Africa and making its slogan - Alive with Possibility – become a living reality.